Details about the book : · Paperback: 96 pages
· Publisher: Mit (Triliteral); 1 edition (Sep 30 2008)
· Language: English
· ISBN-10: 185709428X
· ISBN-13: 978-1857094282
· Product Dimensions: 21.8 x 21 x 1.2 cm
· Shipping Weight: 400 g
· QNL / BNQ (Bibliothèque Nationale du Québec) Reference: 708.21T5662008
Presentation of the editor :
This book records how the public took ownership of the art and welcomed it into their daily life. The Grand Tour, The National Gallery - Winner of this years MediaGuardian Awards for Innovation in the Brand identity category.
A unique juxtaposition of streetscape and paintings that shows how classic works of art resonate with contemporary culture.
In June 2007, full size reproductions of some of the National Gallery's best-loved paintings appeared overnight on the streets of Soho and Covent Garden.
On pub walls and tucked down alleys, they were always hanging just around the corner, inviting people to take a ‘Grand Tour' of some of the most famous masterpieces in the world.
Expressions of curiosity, pleasure and surprise filled blogs and newspaper columns, as Londoners reported unexpected encounters with a tiger on Shaftesbury Avenue, nudes on Neal Street and Philip IV Spain (died 1665) loitering outside a coffee shop.
Dozens of photographers caught the moment as people stopped and stared, and uploaded their pictures to www.thegrandtour.org.uk
The photos and commentary were insightful, inspiring, funny and often irreverent.
It is also an alternative introduction to over 40 of the National Gallery's best-loved works.
This is a book for people who love London and the treasures it holds, and in particular the masterpieces in the National Gallery.
Instructions of the editor to download and view extracts from the book :
To download and view extracts from the book please visit our Tiger Seen microsite www.nationalgallery.co.uk/tigerseen
‘What a splendid summertime treat: strolling through Soho with Caravaggio by your side. I love running into a Rubens while nipping out to buy a paper, or having a Holbein to look at while hailing a taxi.'
Howard Jacobson, The Independent.
• Introduced by art critic and journalist, Andrew Graham-Dixon
• An inspiring commentary on the response of the public to the National Gallery's collection
• An alternative introduction to the masterpieces of the National Gallery
Pierre’s book review :
This is not a book we should read from cover to last. Tis is a book to be savored as a walker roaming the area between Glasshouse Street, Regent Street, Oxford Street, Shaftesbury Avenue (around it), Charing Cross Road in London and the triangle made by Monmouth Street, Shelton Street and Endel .
I visited the National Gallery in 1990. I had the joy, through this book, to review some masterpieces in a totally different set to be hung on the walls of the streets of London. What a splendid theater. London becomes a magical display that causes a dialogue between people and the works of the great masters.
This book has been acquired the 19 February 2009 by the Bibliothèque Nationale du Québec. It will be disponible as soon as I give it back.
It is simply gorgeous and makes me dream that the reproduction of a hundred paintings from the Musée des Beaux Arts de Montreal could be permanently available in our subway stations well protected from the snow and the cold winter.
A book that gives ideas, a book wich is a trip back in time, space and art.
A book wich gives you wings to fly higher than most of all the energy drinks available on the markets for soft drinks.
My appreciation : 9 / 10 . A pure source of happiness.
Pierre
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